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Bill Louie has a diverse work experience spanning over several decades. Bill most recently worked as the Director of Sales at Bonneville International since January 2019. Prior to that, Bill worked at Spectrio from July 2017 to January 2019, where they served as the Transition Team Lead and Strategic Sales. Before Spectrio, Bill co-founded and served as the CEO of Retail Radio from February 2008 to July 2017. At Retail Radio, they oversaw various aspects of the company, including sales, operations, and product development. Bill's extensive experience in the radio industry also includes roles at CBS Radio, where they worked from 1995 to 2008. During their time at CBS Radio, they held positions such as Director of Sales, General Sales Manager, and National Sales Manager in the Sacramento market. Bill began their career in the industry as an Account Executive at Brown Broadcasting/Jacor Communications from 1993 to 1995.

Bill Louie attended CSU Sacramento from 1988 to 1992 where they earned a Bachelor of Arts degree in Communications.