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Amanda Waterfield possesses extensive experience in the retail sector, having held various leadership positions in notable companies. As Retail Director at Bonmarche and Head of Retail at The Yorkshire Soap Company, Amanda demonstrated a strong capacity for managing retail operations. At Laura Ashley, Amanda progressed through several roles, including Head of Retail Operations, Regional Director, Head of Regional Operations, and Regional Manager, showcasing a robust background in strategic leadership and operational excellence within the retail environment.