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Joe Peterson has been working in the concept art and visual development field since 2004. Joe began their career as a Concept Artist at Blizzard Entertainment, where they were responsible for producing original concepts based on Blizzard's IPs and revisualizing concepts of existing material. In 2006, they moved to Red5 Studios as a Lead Concept Artist, helping to create a unique art-style for an original IP. In 2010, they returned to Blizzard Entertainment as a Senior Concept Artist II, where they were a lead artist for the in-game cinematics team and Art Direction for Starcraft 2: Heart of the Swarm. Since 2019, they have been working as a Freelance Concept Artist and Visual Development at Joe Peterson Design and as a Concept Artist at Bonfire Studios.

Joe Peterson attended the University of Silicon Valley from 1998 to 2000, studying Computer Modeling and Animation. Joe then attended the California College of the Arts from 2000 to 2003, where they earned a BA Fine Arts in Illustration.