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Maiju Koivunen-Vinkvist has over 20 years of diverse work experience in marketing, sales, communications, and HR. Maiju has held various management roles at Bonava, NCC Construction Ltd., and Anttila Ltd. Their experience includes leading marketing and sales teams, managing brand awareness, and implementing successful marketing strategies. Maiju also has a background in eCommerce marketing and has worked with international companies. Maiju holds a degree in Business and Administration from Northlake College in the USA.

Maiju Koivunen-Vinkvist completed their M.Sc. (econ.) degree in 2013 from LUT University. Maiju also pursued Business Administration studies at Dallas College North Lake Campus and obtained a degree in Marketing from Ikaalinen Business College. The specific start and end years for these two programs were not provided.