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Lidija Broström

SVP, Global Marketing & Communications at Bona

According to Lidija, with almost a century of heritage and knowledge to their credit, their goal is to be the most trusted and caring brand in the business of quality floors, providing sustainable solutions. They are also expanding the Bona brand beyond wood floors, tapping into potential customers and sales channels. Innovation and sustainability are cornerstones of the Bona brand, driving the company forward. As they focus on growth within the consumer market, a strong global brand image is imperative

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