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Sica von Plato currently serves as the Vice President of eCommerce and Digital Marketing at Bollman Hat Company, overseeing brands including Kangol, Bailey/Bailey 1922, and Hats.com. Prior to this role, Sica held positions such as Head of eCommerce at PWRHOUSE COLLECTIVE, Founder of vonspoke., and eCommerce Strategy & Projects Lead at Trek Bicycle. Sica's extensive experience includes leadership roles at QVC, where responsibilities ranged from eCommerce strategy development to digital marketing management. Sica holds degrees in Fashion Business & Design from the London College of Fashion and in Fashion Design from the Fashion Institute of Technology.