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Cindy Bai, MBA, currently serves as the Senior Insights and Strategies Manager at M/A/R/C Research since May 2023, while also working as a Market Research Consultant at Bold Entity. Cindy has extensive experience in market research, having previously held the position of Insights Associate Manager - Gatorade at PepsiCo, where key contributions included leading innovation research and developing a consumer need state framework. Education includes an MBA in Marketing Research from the University of Wisconsin-Madison, where Cindy received a Merit-Based Full Tuition Scholarship. Additional experience encompasses internships and project management roles, showcasing proficiency in qualitative and quantitative research methodologies, stakeholder engagement, and strategic planning across various reputable organizations.