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Ruth Fittock is a seasoned marketing professional with extensive experience in brand development and strategy, particularly within the food and beverage sector. Currently serving as Managing Partner at TomorrowBrands since January 2024, Fittock leads a consultancy focused on assisting global brands in launching in the UK. Additionally, Fittock acts as an advisor for Bold Bean Co, supports FMCG brands through a freelance consultancy, and has a history of mentoring startups with Virgin StartUp. Previous roles include Marketing Director for Simply Roasted and Pilot Lite, where Fittock successfully launched innovative products and developed comprehensive marketing strategies. Fittock's career also includes key positions at popchips and A Little Bird, contributing significantly to brand positioning and consumer engagement initiatives. Ruth Fittock holds a Bachelor’s degree in English Literature from Newcastle University.