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Fiona Vanderbroeck serves as the Director of Marketing at bol, the largest e-commerce marketplace in the Netherlands and Belgium, leading a team of over 350 marketers to enhance customer experiences and drive brand growth. With a diverse background, Fiona has held various senior roles including Chief Marketing Officer at TravelBird, where responsibilities included overseeing customer-facing teams and implementing innovative customer service strategies, and Director of Global CRM Strategy at KLM Royal Dutch Airlines. Educational qualifications include degrees from the University of Groningen, Beekesteijn Business School, Cranfield University, and NIMA, demonstrating expertise in CRM, management, and marketing. Additionally, Fiona is a member of the Supervisory Board at Alzheimer Centrum Amsterdam.