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Boukje Taphoorn serves as the Chief Marketing & Sustainability Officer at bol since March 2018, while also contributing as a Non Executive Board Member at nexeye since May 2022. Boukje has been a Guest Lecturer at the University of Amsterdam Business School since April 2016, participating in the "UvA in Carré" program. Previous roles include Leader Integrated Marketing and Sector Leader Branding at Google from August 2012 to February 2018, and various positions at Wieden + Kennedy and Unilever, focusing on branding and strategy. Boukje holds a Master's degree in Economics from the University of Amsterdam, and in early 2024, will attend the Executive Programme at the University of Cambridge's Institute for Sustainable Leadership. Additional executive education was completed at Harvard Business School in June 2018.