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William Farmer is an experienced operations and retail management professional with a strong background in the wine industry and general merchandise liquidation. Currently serving as the Senior Operations Manager at Boisset Collection since January 2023, William previously held the role of Senior Tasting Room Manager at Raymond Vineyards for over a decade. William's earlier career includes consulting for Great American Group, specializing in the liquidation of major retailers such as K-Mart and Tower Records, and serving as a Store Manager at Caldor, Bradlees, and The Talbots. William holds a Bachelor of Arts degree in History from the University of Maine.