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Anita Busic is a highly experienced professional in the field of digital health and project management, currently serving as the Founder, Chief Executive Officer, and Chief Science Officer at BodyRecog Metrics since April 2016, where the digital health platform aids professionals in coaching consumers to achieve health and fitness goals. Prior to this, Anita founded LIVE GOOD, managing biometric app development and project implementation from December 2013 to September 2021. Anita's background also includes roles as a Biology Editor at NEODIDACTA, Project Manager for Medical Products at Zepter International Hrvatska, and Project Manager for Sustainable Technologies at Corona Draconis. Earlier in career, Anita was involved in intellectual property rights at the State Intellectual Property Organisation, quality management at KAMIKS EKO, and technical writing at BIOGNOST. Academic qualifications include a Master of Science and a Master of Education in Molecular Biology and Biology Education from the University of Zagreb.