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Kristien Roodhorst currently serves as the International Sales Director at Groupe Bodynov, focusing on expanding market presence in Europe, Gulf Countries, and Australia. Previously, Roodhorst was the Sales Director for Europe at FitForMe, where strategic leadership led to consistent year-on-year revenue growth across 13 countries and established a strong network of healthcare professionals for bariatric multivitamin products. Additionally, Roodhorst has held positions such as Country Manager France at FitForMe, Director of Business Development at SKOUT, and Business Development Manager at Mediastay North America among others, accumulating extensive experience in business development and sales within the healthcare and digital sectors. Roodhorst's educational background includes degrees from esteemed institutions such as ESSEC Business School and the Institute for Mergers, Acquisitions, and Alliances.