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zi W. is currently working as a Manager of Marketing & Consumer Analytics at Body&Fit. Prior to this role, zi has gained experience in digital analytics and marketing roles at companies like Crocs, Converse, and Action. zi also has a background in eCommerce analysis and interned at Philips. Additionally, zi has been involved in mentoring students at Rotterdam School of Management, Erasmus University. With a Master's Degree in Marketing Analytics from RSM Erasmus University, zi's focus lies in analytics, eCommerce, fashion, and retail.