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Alicia Cao is a seasoned professional with experience in performance marketing, digital marketing, and product marketing. Alicia has worked with companies like Body&Fit, Creative Clicks, Philips, and Signify, where Alicia has contributed to increasing brand awareness, driving conversions, and supporting product managers in various marketing initiatives. Alicia has a diverse educational background, including degrees from University of Cambridge, ESCP Business School, Maastricht University, Zhejiang University of Media and Communications, Arteveldehogeschool, and Peking University.