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Melinda Nicci is the CEO and Founder of Body Collective Group (Baby2Body) and is highly passionate about wellness and leveraging technology for health and performance optimization. With extensive experience in business strategy, innovation, and development, Melinda has held various leadership roles in companies such as Philips, Body Club Limited, and Sequinpark Fitness Group. Melinda also serves as a Non-Executive Director for GB Snowsport, The ICE Network, and FANZO, among others. Melinda holds a Master of Science in Sport and Exercise Psychology from London Metropolitan University and a BA in Psychology and English from the University of the Witwatersrand.