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Patrick Rice has a diverse work experience in the field of digital and e-commerce. Patrick is currently the Director of Digital & Ecommerce at Body Art Alliance, where they oversee various business units including Painful Pleasures, Ultimate Tattoo Supply, and Recovery Aftercare. Prior to that, they served as the Director of Ecommerce at Grooming Lounge. Before that, they worked at Total Wine & More, where they held multiple roles such as Manager of New Customer Acquisition, Web Content Manager, and Digital Merchandising Manager. Patrick also has prior experience working at Under Armour, where they served in various roles including Senior Manager of Web Content, Senior Manager of Online Merchandising, and Merchandising Coordinator. Patrick has expertise in managing online merchandising plans, analyzing sales data, and overseeing product photography and descriptions.

Patrick Rice received their Bachelor of Fine Arts degree in Industrial Design from the Rochester Institute of Technology in 2005. In 2004, they participated in Denmark's International Studies Program, focusing on Scandinavian Furniture Design.