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Melissa Cortina is an Associate Vice President at BODEN, where she is responsible for strategic social media and digital planning for clients.

In her role, she has led some of the company’s most iconic social and digital work with clients such as McDonald’s and PepsiCo. Melissa leads a team of innovative social media experts with a passion for the industry, and she oversees organic and paid social plans, influencer strategies, digital marketing and metaverse experiences.

Melissa has worked on several award-winning campaigns, recognized by The Effies, Webby and Telly Awards, among others.

Fluent in English and Spanish, Melissa graduated from Florida International University with a bachelor’s degree in Advertising and a minor in Marketing.

Melissa is also an active member of the American Association of Advertising Agencies and a 4As Multicultural Advertising Intern Program (MAIP) alum. She has been an MAIP mentor and coach since 2016.