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Anjali Malhotra is an accomplished professional with extensive experience in strategy, marketing, and customer engagement across various industries. Currently serving as the Founder of C-Xcel, Anjali specializes in revenue generation strategies for B2C businesses. As the Director of the Founder Institute's Delhi chapter, Anjali mentors early-stage entrepreneurs in developing viable business models. Additionally, Anjali co-founded Take3Lab, a venture studio focused on startup acceleration, and holds the position of Senior Partner at BOD Consulting, where strategic customer initiatives are prioritized. Anjali has also contributed as an advisor to Loyal VC, a global venture fund. A former Chief Customer, Marketing, Digital & IT Officer at Aviva India, Anjali was instrumental in creating the brand theme #HelloLife and earned recognition for innovation in digital marketing. Previous roles include Executive VP Marketing at DishTV, where Anjali significantly enhanced customer retention and revenue, and National Franchise Manager at Modi Revlon, achieving remarkable revenue growth. Anjali's educational background includes a PGPX from UCLA Anderson School of Management.