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Katrina Morales

Senior Director of Sales - West at Bobo’s Oat Bars

Katrina Morales has a diverse work experience spanning various roles and companies. Katrina most recently held the position of Senior Director of Sales - West at Bobo's since 2016. Prior to that, they worked at Boulder Brands as the Director of Natural Sales - NW/NCal from 2012 to 2016, where they developed and maintained strategic account relationships, implemented key performance metrics, and designed presentations for the national sales team. From 2011 to 2012, they worked at Udi's Granola and Gluten Free Foods / GFA Brands, Inc as the National Field Sales Team Manager, where they liaised between the Vice President of Sales and the National Field Team and provided quarterly productivity assessment reports. Katrina also held the role of National Sales Representative and Regional Key Account Representative at the same company. Additionally, Katrina worked at Rollin' Oats Market as a Freelance Social Media Consultant and Marketing & Event Coordinator from 2010 to 2012, where they handled daily updates of social media outlets, developed recipes, and created POS and in-store marketing materials. Katrina also briefly served as a Cashier. Prior to that, they worked at Miki & Mimi Merch., Inc as a Merchandising Manager from 2008 to 2009, where they negotiated financial settlements and constructed sales booths in various theater locales. Overall, Katrina's work experience showcases their expertise in sales, account management, marketing, and merchandising.

Katrina Morales obtained their Diploma from high school in 2003. Katrina then pursued a Bachelor of Fine Arts degree in Musical Theater at the University of Central Florida from 2003 to 2006. Continuing their educational journey, they enrolled in Colorado State University from 2014 to 2016, where they earned a Master of Business Administration (MBA) with a focus on Business, Management, Marketing, and Related Support Services.

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