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Lovely Kukreja has been working in the field of content creation and distribution since 2005. Lovely started their career as an Illustrator at DS Publishers (India) in 2005. In 2007, they joined Thomson Digital as an Illustrator, where they were given the flexibility to generate new styles for Creative Illustrations and was responsible for handling a team of Illustrators. From 2009 to 2010, Lovely worked as an Illustrator at LDI Graphics Pvt Ltd and as a Digital Artist at Mogae Digital. During this time, they also took up freelance work as an Illustrator, Artist, and Graphic Designer. In 2011, they joined OutworX as a Lead Illustrator, where they were given the liberty to execute their own ideas and concepts. From 2013 to 2019, Lovely worked as the Founding Director at White Mice Media, a service based content production studio. Finally, in 2019, they joined Bobble AI Technologies as Vice President Content and General Manager Content, where they were responsible for end to end Content creation and Distribution, as well as creative support system required for Research and Development on new features/Technologies.

Lovely Kukreja earned a Bachelor's Degree in Multimedia and Animation from Punjab Technical University between 2010 and 2013. Lovely also earned a Higher Secondary in Commerce from NIOS between 2004 and 2005.