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Stephen Chen is an experienced marketing professional with a solid background in social media strategies and customer engagement. Currently serving as a Marketing Assistant and Store Shift Lead at Boba Guys since September 2021, Stephen has developed marketing materials that enhanced the ‘Team Boba’ campaign and successfully implemented the ‘Boba Guys Passport’ loyalty program to boost customer retention. Prior experience includes a Student Marketing Assistant role at San Jose State University, where strategic marketing efforts led to a 25% increase in social media engagement, and a Multimedia Marketing Lead position within the SJSU Marketing Association, contributing to significant engagement growth across social media platforms. Stephen also gained retail experience at Apple, where customer service and product knowledge were key to supporting product launches. Stephen holds a Bachelor of Science in Business Administration with a focus on Marketing from San Jose State University.