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Dids Main has extensive experience in digital marketing and search engine optimization. They began their career as a Marketing Executive at Espicom Business Intelligence in 1998 before moving on to become a Senior Web Strategist at Internet Direct Marketing Ltd in 2000. In the same year, they became a Marketing and Operations Manager at boats.com, Inc and eventually joined Trader Publishing Company as Global Digital Marketing Manager in 2004. In 2006, Dids was promoted to the position of Global Head of Search at Dominion Marine Media, LLC where they managed global search engine optimization for three leading brands until 2017. Currently, Dids is working as Global Head of Search at Boats Group.

Dids Main studied Business and Finance at the University of Portsmouth. In January 2018, Dids Main obtained the Google AdWords Search Advertising certification, Google Analytics certification, and Google Mobile Sites certification from Google. In July 2017, Dids Main obtained the Google AdWords Mobile Advertising certification from Google.