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Bertrand de Boaton

Chief Executive Officer at BoatOn

Bertrand de BoatOn currently serves as the Chief Executive Officer of BoatOn, a leading boat management mobile application in France, launched in November 2017 and downloaded by over 10,000 boat owners. Previously, Bertrand held the position of Global Marketing Director for Lacoste Fragrances at Coty from October 2016 to October 2017, where oversight included the launch of the women's Eau de Lacoste L. 12. Prior to Coty, Bertrand worked at Procter & Gamble from May 2013 to October 2016, managing the global product lines for Eau de Lacoste L. 12 and Dolce&Gabbana Makeup, where significant contributions included the development of the "Dolce Matte" lipstick launch. Bertrand's career began at Shell as a Junior Purchaser in 2012, focusing on contract and procurement strategies. Academic qualifications include a Master's degree from KEDGE Business School and an exchange program in Marketing, Management, and Finance at Hong Kong Baptist University.

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