Javier Aranda Serralbo has a diverse work experience spanning multiple industries and roles. Javier'smost recent position was at Boards, where they served as the Director of Growth & Marketing Operations. Prior to that, they were the Growth & Marketing Project Manager at the same company.
Javier also worked as a Consumer Psychologist and Digital Marketing Strategy Consultant at Upwork, where they successfully completed 63 projects for 20 companies. Javier was highly rated as a freelancer with a 100% job success rate, focusing on digital strategy development and implementation.
At Automattic, Javier held two roles. Javier started as a Localization Specialist and later became a Country Advisor. In their advisory role, they developed a go-to-market plan for Spain, optimized product localization and social media advertising, and guided designers and developers for marketing campaigns. Javier achieved significant improvement in SEM campaign performance, increasing revenue by 35% and conversions by 50% in 2018.
As a Digital Marketing Manager at 2game.com, Javier analyzed customer data and market research to implement growth strategies and tactics. Javier also collaborated with internal teams to ensure the success of marketing campaigns and optimize UI/UX.
Earlier in their career, Javier worked as a Data Insights Analyst at Yahoo!, was involved in the development and introduction of Buyagift.com in the Spanish market, and had market research roles at Maritz Research, Mergermarket, Ipsos MORI, and CofreVIP.
Overall, Javier Aranda Serralbo has a strong background in growth and marketing operations, digital strategy, localization, and market research, with a focus on driving revenue and improving campaign performance.
Javier Aranda Serralbo holds a diverse educational background. Javier pursued a Bachelor of Science degree in Business at Universidad Pablo de Olavide from 2003 to 2007. Additionally, during the same period, they also completed a Bachelor of Science in HR Management and Labour Relations from the same university, specializing in Labour Law and Human Resources.
Later, Javier furthered their education by obtaining a Master of Science degree in Marketing and Market Research from Universidad Rey Juan Carlos from 2007 to 2009. Javier continued their academic pursuits at London Metropolitan University, where they obtained a Master of Science degree in Consumer Psychology with a focus on Marketing from 2011 to 2012.
In addition to their formal education, Javier Aranda Serralbo has also obtained several certifications to enhance their professional skills. Javier earned a Hootsuite certification from Hootsuite Media Inc. in October 2013. Furthermore, they obtained certifications in Google Analytics in January 2016 and Google Adwords in October 2013 from Google.
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