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Luís Galego Pinto is a Lead Data Scientist and Marketing Analytics Team Leader at BNP Paribas Personal Finance. He also serves as the Vice-Director and Co-Founder of Instituto Trezeno, a conservative think tank. As a Doctoral Researcher at the University of Évora, he focuses on optimization and business applications of mathematics. Luís has experience in political candidacy, research analysis, web development, marketing technology, user marketing management, and community management. With a background in statistics, information management, and marketing, he brings a diverse skill set to the table.