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João Paulo Gonçalves is a professional with extensive experience in the finance industry, currently serving as CX & B2C Director at BNP Paribas Personal Finance. In this role, he is responsible for communication, marketing, and direct sales. With a background in project management and operations, João has held various leadership positions in marketing, sales, and credit analysis departments. He holds a MBA in Finance from Porto Business School and a Bsc in Business Information Systems from Universidade do Minho.