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Annabel Faulkner serves as the Global Head of Content and Training at BNP Paribas Asset Management since July 2019, previously holding the position of Head of Product Content. Faulkner founded and directed SWAP MARKETING LIMITED from November 2016 to December 2019, delivering marketing solutions tailored for financial services companies. With over 20 years of experience in the investment industry, Faulkner specializes in transforming technical content into commercially viable media across various international distribution channels. Previous roles include Head of Marketing at Global Prime Partners Ltd, where rebranding and website launch were key achievements, and Head of Marketing & Client Services at RWC, where marketing functions were restructured for growth. Other significant positions include leadership roles at Pioneer Investments and AXA Investment Managers, focusing on business development and investment marketing capabilities. Faulkner holds a BA (Hons) in European Finance & Accounting from Leeds Beckett University and a Le Certificat Superieur Europeen from Groupe ESC Normandie.