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James U. is a seasoned professional with extensive experience in eCommerce, marketing, and analytics across various industries. Currently serving as a Senior Analyst at BN3TH, James previously held roles such as VP of Ecommerce & Marketing at velofix Group of Companies and Director of Ecommerce, Customer Service & Marketing at BICICLETTA.cc. James's expertise also includes positions at MECâ„¢, Saje Natural Wellness, and lululemon athletica, where responsibilities ranged from merchandise management to logistics and business analysis. Educational credentials include an MBA from Ivey Business School at Western University and a BA in Economics from Simon Fraser University.