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Dez Price is a seasoned professional with extensive experience in the action sports industry. Currently serving as Chief Vision Officer and Co-Founder - Creative Director at BN3TH since June 2010, Dez Price has been instrumental in developing the MyPakage brand, which aims to redefine men's underwear. Previous roles include Chief Creative Officer and Marketing Host for Shreducation TV from December 2007 to January 2011, where Dez Price contributed to a reality TV series centered around snowboarding. Additional experience includes coaching at Icarus Shreducation, Director of Marketing at No Limits Distribution from 2000 to 2009, and Team Manager and Floor Manager at Island Snow from 1997 to 2000.