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Joost Dekker is an experienced sales and marketing professional, currently serving as the Head of Sales for Mid Corporate and Small Customers & Private Lease at BMW Financial Services Nederland since April 2019. Joost also operates Het Saleslab, offering consultancy and training for sales and marketing departments, and has held various leadership roles, including Commercial Manager for Benelux at Bricks and Leisure Real Estate, Commercial Director at Tricorp Workwear, and Commercial Manager at Business Art Service. Joost's career spans significant roles from Sales Manager at Club Travel to Project Manager for high-profile events such as the FIFA World Cup and UEFA European Championship. Educational achievements include a BA in Business & Public Events from Breda University and a Bachelor's degree in Marketing from Northern Arizona University.