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Helen Carson-Oliver has over 15 years of experience in strategic marketing and management within the healthcare and education sectors. Currently serving as Senior Strategic Marketing Manager at BMJ since 2009, Helen Carson-Oliver has played a key role in aligning the needs of healthcare professionals with BMJ’s clinical information products, contributing to B2C sales and usage objectives. Previous positions at BMJ included Marketing Manager and Product Manager, where Helen Carson-Oliver was instrumental in developing marketing strategies for BMJ Quality Improvement and launching postgraduate Clinical Leadership courses in collaboration with The Open University. Prior experience at AAT included roles as Key Account Manager and Deputy Business Development Manager, focusing on relationship development, marketing campaigns, and significant student growth initiatives. Helen Carson-Oliver's educational background includes certifications in marketing and sociology, with degrees from institutions such as Goldsmiths, University of London, and the Chartered Institute of Marketing.