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Laurent Pernin has worked as the Director of Synch & Brand partnerships at BMG - The New Music Company since November 2019. Prior to that, they worked as a Sync Manager at Warner Music France from May 2014 to November 2019. Before that, they worked as a Gestionnaire de répertoire at EMI Music from May 2004 to March 2014.

Laurent Pernin earned a Master's degree in Entrepreneurship/Entrepreneurial Studies from ISC Paris, where they studied from 1998 to 2001. Prior to this, they obtained a Deug degree in Economics & Management from Université Paris-Est Marne-la-Vallée, which they completed between 1996 and 1998.