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Jo Power has extensive experience in the music industry, with a focus on marketing and artist campaign management. Jo worked as the Director of UK Marketing at BMG UK, where they were responsible for executing effective marketing campaigns for various UK artists. Prior to that, they worked as a Senior Marketing Manager at BMG UK and Sony BMG, leading frontline campaigns and revitalizing established artists. Jo also had their own consultancy called Stride Music, where they provided music industry consultancy and artist campaign strategy. Jo began their career at Food Records as an A+R and Marketing Manager, working with artists such as Blur and Jesus Jones.

Jo Power holds a BA degree in Modern History from the University of Liverpool.