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Craig MacIntyre is a seasoned marketing professional currently serving as Senior Vice President at BMF International since 2017. Previously, Craig held significant roles at Apple as Senior Marketing for EMEA Retail from 2014 to 2016, where responsibilities included leading the creative strategy for Apple's online and retail channels. From 2010 to 2014, Craig was Head of Product Marketing for Mobile at Samsung Electronics, overseeing marketing for smartphones and wearables in the UK. Earlier experience includes positions at Research In Motion, managing BlackBerry’s marketing in the Nordic region and working with AT&T in the USA. Craig holds a degree from Ivey Business School at Western University and participated in an Erasmus program at WU Vienna.