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Julia Koers is a seasoned executive with extensive experience in commercial transformation, sales effectiveness, and process improvement across various industries. Currently serving as Group Director of Commercial Transformation at Building Materials Europe, Julia focuses on enhancing customer experience and sales performance within a large distribution network across multiple countries. Previous roles include VP of Commercial Effectiveness at DLL Financial Solutions Partner, where Julia achieved significant improvements in sales and customer satisfaction, and Commercial Director at De Lage Landen, successfully driving portfolio growth. Julia's career also includes key positions at General Electric and Sun Microsystems, where accomplishments include establishing new business development teams and exceeding revenue targets. Academic credentials include an MBA from the Rotterdam School of Management and additional leadership training from the ILM Institute.