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Max Jaeger is a highly experienced professional currently serving as a Principal Value Engineer and CTO Ambassador at BMC Software since April 2023. With a strong background in enterprise architecture, cloud solutions, and digital transformation, Max specializes in driving innovation and developing strategies to enhance business outcomes, particularly working with C-level executives. Prior to this role, Max held positions at Tradecom GmbH and Snowflake, where significant contributions included unlocking data potential for clients in EMEA and shaping the value engineering function. Max's earlier experiences include leadership roles at Hewlett Packard Enterprise and Tradecom GmbH, along with a solid educational foundation comprising a Master of Science in Technology and Innovation Management from Ulm University and a Bachelor of Science in Business Information Systems from DHBW - Stuttgart.