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Taylor MacKay is an experienced marketing professional currently serving as a Performance Marketing Copywriter at BM Digital and a Senior Marketing Copywriter at ForceField since September 2023. Taylor excels in developing data-driven marketing strategies, implementing A/B testing, and enhancing campaign performance metrics to drive conversion rates and user engagement. Prior experience includes roles as a Teacher, Content Writer and Designer at TS Solutions, and Founder of OLI + OAT, where Taylor managed operations, negotiated contracts, and organized promotional campaigns. Earlier work experience includes serving as a Software Support Analyst at OpenText. Taylor holds a Bachelor’s degree in Education from the University of Ottawa and a prior degree from the University of Waterloo.