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Jorge Atton is an accomplished professional with extensive experience in strategic leadership and operational development. Currently serving as Chief Transformation Officer at Blumar since March 2022, Jorge leads initiatives to enhance profitability in the Salmon business while also overseeing strategic planning and evaluating M&A opportunities. Previous roles include Operations Development Manager at Falabella, where Jorge implemented technology innovations across 45 stores, and Assistant Manager of Business Development at CCU, leading commercial development in the Retail Operations Channel. Jorge holds multiple academic qualifications, including an MBA from Bayes Business School, and has led various teams and projects throughout a career that spans over a decade across diverse industries.