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Christine attended the University of Colorado at Boulder, where she earned her Bachelor of Science in Business Administration with an emphasis in Marketing. After graduating from college, she spent several years working in the retail industry and gaining experience in business and management. In 2010, she made a career shift and began working in the digital marketing industry. Christine started out learning the basics of SEO, and then became extremely interested in the paid search side of digital advertising. She’s never looked back, as she found herself incredibly passionate about PPC, from how it all works to how it can benefit businesses from small to big. She loves being able to analyze data from paid advertising and developing a strategy that will help clients reach their goals and grow their business.