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Liza Graves is an accomplished entrepreneur with extensive experience in the marketing and lifestyle sectors. As the Founder and CEO of Blueprint.Inc since January 2019, Liza has led a multi-platform marketing company focused on engaging local audiences across the South. Prior to this, Liza co-founded StyleBlueprint, a southern lifestyle digital magazine, and served as the Owner of Etcetera (Casuals Etcetera, Inc), where Liza grew the franchise to become one of the top producers nationwide. Early in Liza's career, Liza founded City Wraps Cafe, a popular lunch destination in downtown Nashville. Liza holds a Bachelor of Science degree in Psychology from Vanderbilt University, obtained in 1994.