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Jeff Lim has a diverse range of work experience, starting with their role as Marketing Director at ERA from 2012 to 2016. Jeff then joined Zilingo as Country Manager in Singapore, where they successfully launched and grew the market. After Zilingo, they worked as Head of Commercial Strategy at Sift & Pick and as Managing Director at Rocket Internet SE. Jeff then served as General Manager at SHOPLINE before joining Appboxo as VP of Operations. Jeff went on to co-found Bluenest and serve as the Founder and CEO. Jeff then held positions as Founder in Residence at Antler, Venture Fellow at VC Lab, and Co-Founder at Buildas.

Jeff Lim has a BSc in Economics and Management from the University of London.