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Sadia Iqbal is the Vice President of Insights at BlueLabs. In this role, she oversees the growth and long-term planning of the Strategic Analytics, Data, and Ripple teams.

A veteran of three presidential cycles, she got her start in data during President Obama’s 2012 campaign - working out of the analytics “cave” at the campaign headquarters with future BlueLabs founders.

Over the years, Sadia has had stints at the White House, Hillary for America, the Democratic National Committee, and 270 Strategies where she most recently served as the Vice President of Data and Analytics. She also served as an early-stage advisor and strategist in the formation of Hawkfish, a mission-driven technology firm that used a data-driven approach to help organizations engage the right audiences and motivate them to take action.