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Darryl Lake has extensive experience in the vacation ownership industry, with leadership roles at various companies. Darryl is currently the Senior Vice President of the South Business Unit at Bluegreen Vacations since November 2021. Prior to that, they worked at Wyndham Destinations, first as the SVP of Sales and Marketing for the Northern California and Desert Mountain Region from April 2019 to November 2020, and then as the Vice President of Sales and Marketing from November 2018 to April 2019. Before joining Wyndham Destinations, Darryl served as the Senior Vice President of Marketing for the Western Pacific Business Unit at Wyndham Vacation Ownership from January 2015 to January 2016. Darryl also held the position of Regional Senior Vice President at Wyndham Vacation Ownership from December 1997 to April 2013.

Darryl Lake attended Northwestern University - Kellogg School of Management in 2012, where they studied "Creating and Leading a Culture of Innovation." Darryl also completed a degree in English with a focus on Mathematics at St Peters school in Huntington Cambridgeshire England.