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Charm Smith has a diverse work experience in the marketing field. Charm's most recent position was as a Senior Director of Marketing at Bluegreen Vacations, starting in January 2022. Prior to that, Charm worked as the Director of Marketing for the Tennessee Region at Bluegreen Vacations from November 2020 to January 2022.

Before joining Bluegreen Vacations, Charm had a long tenure at Wyndham Destinations. Charm held various roles at Wyndham Destinations, including Director of Marketing in Oceanside, CA from February 2020 to April 2020, Regional Director of Marketing for the South Region from June 2017 to February 2020, and Director of Marketing from May 2014 to February 2020.

Charm also had positions as an In-house Marketing Program Manager for the Western Pacific Region from January 2013 to April 2014, Community Marketing Program Manager from February 2011 (exact end date not provided) to 2014, In-house Marketing Manager from January 2009 to January 2011, and an AIM Candidate from June 2008 to January 2009.

Charm Smith holds a Bachelor of Science (B.S.) degree in Finance, General with an Emphasis in Real Estate & Minor in Legal Studies from Missouri State University. In addition, Charm has obtained various certifications including a Data Management and Analytics Certification from Wharton Executive Education, a Digital Marketing Certification from Columbia Business School, and several training certifications from institutions such as Dale Carnegie Training and Kellogg Executive Education.