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Thato Megale is an experienced marketing professional currently serving as a Tik Tok Content Planner at Blueclip since August 2023, focusing on optimizing creators' Tik Tok channels and analyzing performance metrics. As the founder of Digithought Marketing since December 2019, Thato develops strategies to enhance client brand reputation across social media and executes online marketing campaigns. Previous roles include Marketing Research Coordinator at Iprocon Pty Ltd, where Thato researched competitive products and developed marketing strategies, and Brand Researcher at Instant Grass International, contributing to consumer insights. Thato's career began with promotional work at Saatchi & Saatchi BrandsRock and a logistics role at Crazy Crafts. Thato holds a Bachelor of Arts in Strategic Corporate Communications from the University of Johannesburg, completed in 2016.