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Tina Hayward has worked in ecommerce for over 10 years. Tina started their career as a head of ecommerce at Blue Inc, where they increased online revenue by 20%. Tina then moved to Hudson Shoe Agencies, where they increased online sales by 30%. Tina then joined Firebox.com as their ecommerce director, before moving to their current role as head of ecommerce at BlueBella. At BlueBella, Tina has increased affiliate traffic by 65% and revenue by 40%. Tina has also tested and implemented a new mobile checkout which has increased the overall CVR.

Tina Hayward reports to Emily Bendell, Founder & CEO. Some of their coworkers include Lorna Simpson - Head of Merchandising, Phoebe Speck - Head Of Marketing, and Edward Lewis - Chief Financial Officer.