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Seema Patel has been in the fashion industry for over a decade. Seema began their career in 2006 as a Customer Service Manager for Sweaty Betty. In 2009, they joined Curvy Kate as a Production Assistant and later became their Sales & Distribution Manager. In 2017, they moved to FASHION EDGE LIMITED as a Merchandise & Logistics Co-ordinator and is currently working as the Operations Manager for Bluebella Ltd since 2018.

Seema Patel obtained a Certificate in Life Coaching from Jay Shetty Certification School in 2021. In 2009, they earned a Diploma from Notter School of Pastry Arts. Seema also obtained a Bachelor of Science (BSc) in Economics from Brunel University London between 2000 and 2002.