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Amna Kapic is a seasoned professional with extensive experience in product innovation and marketing management. Currently serving as the Senior Global Product Innovation Manager at Blueair since April 2020, Amna oversees the entire product life cycle and focuses on consumer research, competition analysis, and go-to-market strategies. Previously, Amna worked at Electrolux in various roles, including Category Manager for Consumables and Accessories, where significant achievements included launching a new consumables range, and as a Retail and Shopper Marketing Specialist. Earlier career experiences include marketing and public relations management at Kaymu, and internships in accounting and public relations. Amna holds a Bachelor's degree in Marketing Management from the School of Economics and Business in Sarajevo.