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Nicole Reich has extensive work experience in various industries. Nicole started their career as a Customer Financial Services College Co-Op at Dow Corning in 2012. In 2014, they worked as a Treasury Student at Nexteer Automotive and as a Sales Intern at Fastenal. The following year, they interned as an International Trade Intern at the Michigan Economic Development Corporation and worked as an Entrepreneurship Student Intern at Saginaw Valley State University.

In 2015, Nicole became the Vice-President of SVSU Hillel. Nicole also joined Aleva Stores as a National Account Manager in their Retail Bloom Division, where they helped brands gain control from unauthorized sellers and understand their relationship with Amazon. In 2016, they moved to Seung-Ni Fit Club as a Fitness Instructor and later transitioned to Blue Wheel as the Chief Growth Officer in 2023.

Nicole co-founded Retail Bloom, which merged with Blue Wheel. During their time at Retail Bloom, they held the roles of VP of Sales/Marketing, Director, and Co-Founder. Their responsibilities involved supporting brands and distributors on Amazon through enhancing content and advertising. Overall, Nicole's work experience reflects their expertise in sales, marketing, brand development, and leadership.

Nicole Reich completed their Bachelor's Degree in International Business and Marketing from Saginaw Valley State University between 2012 and 2016. In 2014, they also pursued studies in European History and International Marketing at the University of Economics, Prague. It is unclear if they obtained a degree in the latter field.

Additionally, Nicole has obtained certifications from Amazon, including the Amazon Planning & Strategy Accreditation in December 2019. There is information available about another certification, the Amazon Advertising Sponsored Ads Accreditation, but details regarding the completion date are not provided.